Using humor to teach about plumbing preventive maintenance.

Client name: Roto-Rooter

Central idea: Making the familiar feel new (and funny).  

I had my hand in: 

• Original concept & campaign extension

• Scriptwriting

• Email nurtures

• Social & digital ads

My coworker said “talking toilet,” and I said: say less. That must be the idea. I would be nothing without toilet humor, and I couldn’t believe that my two special interests were, at last, intersecting. It is a surreal moment when that happens, and you’ll never be ready for it.

In a nutshell, the campaign subverted your expectation, giving the appliance itself a voice to advocate for better preventive maintenance. Our focus was to both educate customers about the importance of maintaining your appliances before they break, not after.

After our nimble video crew captured the footage, we moved to executing this geo-fenced campaign across Atlanta, and after a while, the results were pretty clear. The people were clamoring for more talking appliances! The campaign was even shortlisted at Cannes Lions in 2025.

So far,this award-winning campaign is still ongoing. Because of its initial success, we’ve pitched, created, and refined a couple new characters to add to their repertoire. This time around, the campaign is going national, specifically honing in on restaurant and commercial audiences. I was chosen to write the video scripts for this extension, as well as the appliance’s clever phrasing for digital and social.